Engineering Project Management program requires students to apply principles of engineering and management science and to contribute to the growing body of knowledge in project management. To better satisfy customer needs, the program will prepare project managers from diverse engineering disciplines to efficiently manage complex projects in the UAE as well as the Gulf countries. The program provides students with excellent technical and managerial skills in the following: Change Control, Cost Management, Documentation Management, Information / Communication Management, Procurement, Project Context / Environment, Quality Management, Reporting, Resource Management, Risk Management, Time Management / Scheduling / Planning, Stakeholder / Relationship Management, Team Building / Development / Teamwork, Work Content and Scope Management.
Electronic and Communications Engineering deals with electronic devices, circuits, communication equipment like transmitters, receivers, and integrated circuits. It also deals with analog and digital transmission and reception of data, voice and video, microprocessors, satellite communication, microwave engineering, antennae, and wave progression.
The Civil and Infrastructure Engineering (CIEN) program is a unique undergraduate program in the United Arab Emirates and in the region as it concentrates on infrastructure engineering in addition to traditional civil engineering areas. The CIEN program prepares students to excel in several sectors including building design and construction, highways and transportation, planning and management, and consulting.
Human Resource Management is the process of hiring and developing employees so that they become more valuable to the organization. It includes conducting job analyses, planning personnel needs, recruiting the right people for the job, orientation and training, evaluating performance and resolving disputes. In line with the mission of the university, the mission of the Human Resource Management program is to prepare knowledgeable, skilled, globally-oriented, and ethical graduates prepared for entrance into business, government, and the professions or for graduate work.
Architecture program requires students to apply principles of architecture and basic science to model, analyze, design, and realize physical environments, components or processes; and prepare students to work professionally in architectural areas. The program provides students with an excellent foundation in the core technical competencies of the discipline: design, building construction, and history and theory of architecture with special consideration to sustainability and green architecture. In addition, an array of technical electives is offered to enable students to tailor their Architectural education to best suit their career goals. The technical focus is complemented with topics in general education leading to a well-rounded member of the global society.
English study is an academic discipline that includes the study of literature written in the English language, English linguistics, and English sociolinguistics. More broadly, English studies explore the production of and analysis of texts created in English. The Bachelor of Arts in the English Language, with concentrations in Translation, the Teaching of English, and Literature will produce competent graduates with the requisite skills in their area of concentration to enable the application of both knowledge and skills to engage in research to benefit the community and the nation, as well as to pursue excellence in their professional lives.
Mass communication is a process in which a person, group of people or an organization sends a message through a channel of communication to a large group of anonymous and heterogeneous people and organizations. The Bachelor of Arts in Mass Communication with concentrations in Digital Media or Public Relations at the American University of Ras Al Khaimah (AURAK) will be a premier undergraduate degree program that meets the needs of the community, the nation, and the larger region.
Biotechnology is the use of biological processes, organisms, or systems to manufacture products intended to improve the quality of human life. Biotechnology is of significant importance in a number of industries, from agriculture to medicine. Students can choose to specialize in cell and molecular biotechnology or medical biotechnology. The Bachelor of Science in Biotechnology Program, with separate concentrations in Cell and Molecular Biotechnology and Medical Biotechnology, aims to produce skilled and knowledgeable Biotechnologists who are capable of applying their acquired knowledge to scientific research and development in medicine, science, agriculture and the environment for the benefit of their societies, while maintaining the highest standards of professional ethics in their careers.
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging products and services that have value for customers, clients, partners, and society at large. The mission of the marketing department is to equip students with marketing knowledge, skills and to develop specialized students to become marketing professionals. This department is committed to fulfilling this mission by creating a unique teaching collaborative environment that takes into consideration professors, students and marketing professionals where marketing aspects become their common interest. Further, continual improvement of teaching methods, intellectual contributions, and services are integral part of the department’s mission.
Finance is about investing, with a focus on how to value assets and manage risk. Studying a degree in Finance will help you to understand how stock markets and financial institutions function, and how they can be used by both investors and corporations. The Finance Program complements the students’ general experience by providing the student with a sound base of knowledge of the field of Finance. The Finance program provides tools for analysis of business, investment, and personal finance. The degree is useful for students who wish to pursue careers in banking, insurance, investments or corporate finance. The mission of the Finance Program supports the university mission by preparing students to face the challenges of a globalized business community.