Managing Internationalisation

Managers of small and medium sized enterprises ranging to large blue chip companies recognize the increasing importance of the international dimension of their businesses. Understanding and analyzing a myriad of options is crucial in order to create an optimal international business strategy that is tailored to their company. In a world that is increasingly uncertain and foreign markets that evolve quickly, managers need to either adapt, expand, retract or relocate in order to stay ahead of rival firms in their quest to maximize profits.

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