A specialised degree in marketing is an excellent platform for direct entry into this field of work. If you are a good communicator with an aptitude for creative and conceptual thinking, the Bachelor of Commerce (BCom) – Marketing in UAE will prepare you for a career in this dynamic profession.
The program will help you understand the principles of marketing, including promotion, pricing and distribution. You will gain the knowledge and skills to evaluate alternative marketing strategies and to implement effective campaigns, based on financial, organisational, environmental and ethical criteria. You will also develop your competencies in critical thinking, qualitative and quantitative data analysis and business performance evaluation.