The Bachelor’s Degree program in Agribusiness emphasizes the application of both business and economic principles to the issues confronting agribusiness firms. Students will have an opportunity to pursue a rigorous program of study in both agricultural sciences and business courses leading to a wide range of employment opportunities within agricultural related enterprises. The students are provided skills to examine domestic and global consumer interests and their impact on demand for food and agriculture products. Students will gain a basic foundation in business, marketing, finance, and accounting. They will specialize in marketing intelligence for agribusiness by supplementing coursework with market research that applies quantitative and qualitative research methods. Students will learn economic principles and strategies for both marketing and management of agribusiness by examining the efficient allocation of the country’s scarce resources and profit maximization for producers.