This programme will consist of two core, four optional modules and a dissertation. Two core taught modules will be worth 30 credits each and will be taught over the full academic year while the other optional modules will be worth 15 credits and taught over a term, with the final dissertation carrying 60 credits. Taught modules will contain a mix of assessment components, both summative and formative. These might include in-class tests, computer based assignments, essays, case studies, group presentations and assignments and final examinations. The course starts by embedding the fundamentals of the subject through core modules covering key areas such as brand management, leadership from a marketing perspective and planning for a global market place and from here students will then select four optional modules to study.