Luxury Brand Management

The Luxury Brand Management course will provide an insight into the international luxury sector, including Ready-to wear, Haute Couture , Accessories, Watches & Jewelry and Perfumes. During the course the student will acquire the knowledge of of managing all aspects of a luxury brand, from product development process to price strategies. How to work with Marketing & PR departments to ensure that the promotion activities are aligned with the brands vision and looking after the retail environment. The Luxury Brand Manager is the guardian of the brand and a sought-after role within the international luxury houses. The LBM course allows students to have a clear perspective of the management of luxury brands in order to pursue a career in the luxury sector. After completing the course , the graduate will be able to apply the knowledge in the field of brand management, marketing and retail.

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