Mass Communication (Web Media & Marketing)

This course will provide you with key technological skills and
knowledge, as well as an understanding of the issues and
debates that concern media, communication and information
in the world today. In your first year, you will be introduced to
the different areas that make up mass communication. In your
second and third years you will be introduced to the two streams
in which you will specialise: Web Media and Marketing.
Web Media:
This stream provides a pathway to a career in the expanding
field of web-based media and communications, from website
creation to online community management. The stream
emphasises on social media and networking, and units combine
practical components with core concepts to give you the
necessary understanding and skills you need in the socially
productive and culturally rich online environment.
Marketing:
Marketing is one of the most important functions in building
and maintaining a successful business. It’s a dynamic area
that involves differentiating the firm from its competitors
and persuading the target market to purchase its products
or services. In this stream, you will understand and apply
marketing principles within specialised areas of marketing.
These areas include international marketing, marketing research,
services marketing, consumer behaviour, retail marketing and
internet marketing.

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