Journalism is the practice of investigation and reporting of events, issues, and trends to a broad audience in a timely fashion. Though there are many variations of journalism, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and business, journalism also covers cultural aspects of society such as arts and entertainment. The field includes editing, photojournalism, and documentary. In modern society, especially in the UAE, news media have become the chief purveyor of information and opinion about public affairs. The AFU offers Bachelor of Media – Journalism to provide the Country with well-educated and skilled graduate that is capable of holding this responsibility in UAE.
Bachelor of Mass Communication – Public Relations
AFU’s degree in Public Relations aims to produce graduates with high standards of quality and creativity who can effectively meet the needs of this sector, which is increasingly broad-based, dynamic, and undergoing constant innovation. The aim of this program is to enable students to understand the principles of public relations and advertising and to explain the ways in which they can be used to develop successful PR and advertising strategies that will help the expanding sector in the Emirate of Dubai.
Bachelor of Mass Communication – New Media
New Media is the new practice of mass media investigation and reporting of events, issues, and trends to a broad audience in a timely fashion. Though there are many variations of New Media, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and business, New Media also covers cultural aspects of society such as arts and entertainment. The field includes editing, digital photography, and documentary. In modern society, especially in UAE, new media have become the chief purveyor of information and opinion about public affairs. The AFU offers Bachelor of New Media to provide the Country with well-educated and skilled graduate that is capable of holding this responsibility in UAE.
Mass Communication
The curricula in advertising and in public relations prepare students for careers in those field, and the communication studies option provides a foundation for roles as professional communicators in other fields or for further education at a more advanced level. Mass communication is mostly a one-way process, with little feedback from the audience, although the Internet is bringing some change, with options that allow people to comment or otherwise provide feedback.
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Bachelor of Art in Mass Communication – Journalism
The program provides the student with a rich scientific and practical environment which paves the way to get the different fields of media and communication market.
Also, the program will prepare the student to be fully qualified in print and broadcast journalism, as it focuses on the editing, direction, and investigation, in addition to photojournalism operations. consequently, the student will have all scientific competencies and practical experiences which assist him to get different fields of the media marketplace.
Bachelor in Mass communication- Public Relations
Bachelor’s degree in media and mass communication program- a specialty of public relations focuses on work environment surrounding media in its different specialties and fields. moreover, though its diversified curricula, the program provides the student with the necessary scientific expertise which is related to conference management and organization, in addition to media marketing and communication skills with the community.
Additionally, the program will qualify the student to make the needed bridges that contribute the success of media or public work through the study of principles and basics needed for communicating with others and the professional methods of persuasion. this will be through cutting-edge curricula that focus on the UAE diversified environment and culture which are attributes of the UAE community.
College of Mass Communication
Al Falah University is located in the heart of the Emirate of Dubai, and is determined to become one of the nation’s leading institutions of higher education. Our University offers a teaching and learning environment generated by a distinguished academic cadre, supported by best practice educational and communications technology, as well as library resources.
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