The Master of Arts in Leadership and Innovation in Contemporary Media (M.A.) should be considered by every media professional looking to understand, predict, and manage change, in the constantly evolving media industry.
Psychology provides a framework for understanding and managing mental health, organizational success, and society’s wellbeing and happiness. At AUD we are committed to an education that enhances students’ critical thinking, their understanding of complex behaviors and relations, and their skills in promoting healthy workforces, corporate cultures, and communities.
The International Studies program at AUD is interdisciplinary in every way. It addresses an increasingly urgent set of global concerns by instilling in its graduate’s transferrable skills, including critical thinking, data analysis, research, and writing. Our graduates continue to prove highly successful in attaining post-graduate positions in some of the best European and American graduate schools; they also become leaders in the marketplace, regionally as well as internationally.
This course will provide you with key technological skills and
knowledge, as well as an understanding of the issues and
debates that concern media, communication and information
in the world today. In your first year, you will be introduced to
the different areas that make up mass communication. In your
second and third years you will be introduced to the two streams
in which you will specialise: Web Media and Marketing.
This stream provides a pathway to a career in the expanding
field of web-based media and communications, from website
creation to online community management. The stream
emphasises on social media and networking, and units combine
practical components with core concepts to give you the
necessary understanding and skills you need in the socially
productive and culturally rich online environment.
Marketing is one of the most important functions in building
and maintaining a successful business. It’s a dynamic area
that involves differentiating the firm from its competitors
and persuading the target market to purchase its products
or services. In this stream, you will understand and apply
marketing principles within specialised areas of marketing.
These areas include international marketing, marketing research,
services marketing, consumer behaviour, retail marketing and