Introduce the broad means available to today’s online businesses to: promote their brands, goods and services, assess and manage their identity and reputation, acquire and retain customers through active marketing efforts, coordinate marketing activities across channels, create a community and involve users in feedback and co-creation as well as measure their interactive marketing strategy success.
Prepares students for the future world of online marketing and advertising, which today already proves to be much broader than just traditional marketing activities being transferred online.
The future business leader will need to know what online channels are available, in which channels their customers and their audience can be found, as well as what data and tools are at their disposal to both reach a specific target group (content creation, distribution, engagement) as well as evaluate the impact of marketing efforts across channels (monitoring, analytics, information visualization).
Offer students the opportunity to work with state-of-the-art tools and learn how marketing activities can be set up, executed, monitored, optimized and evaluated in a practical learning environment.
In a world where businesses still struggle to find graduates skilled in the latest online technologies and channels for their marketing and communication departments, this specialization provides the necessary skillset to set up and lead successful online marketing and communication efforts.
MODUL University’s home campus is in Austria, the country of 23 Nobel Prize winners, all of which were educated in Austrian schools or universities. Austria is known as the international quality benchmark and the golden standard for economists, musicians, composers, hoteliers and indeed – scholars in economics and business, and sustainability research and development.
The MODUL brand stands for more than 100 years of excellence in education. Founded in 1908, MODUL College is the vocational training school with the longest tradition in tourism and hospitality education worldwide. Since 2007, MODUL University Vienna has been offering cutting-edge education (BBA, BSc, MSc, MBA and PhD study programs) in the areas of international management, new media technology, public governance, sustainable development, and tourism and hospitality management.
MODUL University Vienna is widely considered as Austria’s leading international private university and is owned by the Vienna Chamber of Commerce and Industry, the largest provider of private education in Austria. The university campus is located on Kahlenberg, a scenic hill with a spectacular view of the capital of Austria.
In September 2016, and after almost a century long legacy in Austrian education, MODUL’s education found a new home-outside- home in Dubai, UAE – with the inauguration of MODUL University Dubai on 10 Oct. 2016.
MODUL University Dubai, a subsidiary of Dubai Investments, has announced that its main branch in Austria – MODUL University Vienna has been recently ranked among the Top 25 Universities in the world for the most number of cited published research, reinforcing the outstanding quality of its research capabilities and expertise.
In Fall 2016, MODUL University Dubai opened its campus as the first and only Austrian university in the Middle East. Situated in the heart of Dubai, the campus offers Bachelor programs in International Management and Tourism and Hospitality Management, a Master of Science program in Sustainable Development, Management and Policy as well as MBA programs with major options in Tourism & Hotel Development or New Media & Information Management, and Entrepreneurship Innovation & Leadership.
Founded by Dubai Investments PJSC and DACH Advisory, MODUL University Dubai offers 360-degree higher education degrees in business, tourism, hospitality, sustainability, public governance and new media technologies, entrepreneurship, leadership and innovation as well as a foundation programme and professional education short-courses.Read More