Marketing management is the organizational discipline that focuses on the practical application of marketing orientation, techniques, and methods inside enterprises and organizations and on the management of a firm’s marketing resources and activities.
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City University College of Ajman (CUCA) is an institution of higher education established under the patronage of His Highness Sheikh Humaid Bin Rashid Al Nuaimi, Member of the Supreme Council and Ruler of Ajman, and the chairmanship of His Highness Sheikh Rashid Bin Humaid Al Nuaimi. CUCA provides a high-quality learning environment that fosters research and personal growth. CUCA uses a wide range of activities for academic and professional development.
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