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BBA / Industrial Management emphasis graduates will be equipped with the knowledge and abilities to manage projects and numerous tasks in the industrial sector, as well as communicate effectively with a variety of audiences, according to the university.

In addition to general and core courses the students will study the following compulsory and elective courses in Bachelor of Business Administration (Industrial Management) program:

Compulsory courses:

• Quantitative Business AnalysisOperations ResearchProduction Planning and
• ControlQuality ManagementLogistics and Supply Chain
• ManagementInternship
• Concentration electives ( any 2)
• Decision making ScienceRisk ManagementEnterprise Resource Planning

This specialization will enable students to gain the skills and knowledge necessary to operate in a multicultural setting, as well as to contribute to the UAE’s dynamic and expanding hospitality industry. The new Hospitality specialization has a strong practical emphasis and is well-suited for equipping graduates with the skills necessary for management positions in the hospitality sector, which will allow them to better serve the needs of their communities. Graduates will be able to find employment in the hospitality, tourism, and event management industries.

In addition to general and core courses the students will study the following compulsory and elective courses in the Bachelor of Business Administration (Hospitality Management) program:

Compulsory courses:

• Introduction to Hospitality &Tourism ManagementLodging
• ManagementHospitality MarketingFood and Beverage
• ManagementHospitality Facilities DevelopmentInternship
• Concentration electives (any 2)
• Sustainability in HospitalityEvent ManagementLegal Aspects of the Hospitality

Customer satisfaction is the key to the success of any organization and a company is required to give superior value to its target customers for survival as well as sustainability. Bachelor of Business Administration in Marketing will focus on developing the students’ skills and competencies broadly in the areas of sales and marketing, market research, product and brand management, marketing communications, digital marketing, services marketing, and consulting.

Bachelor of Business Administration in Marketing is designed to enable students to qualify for managerial level positions equipped with a thorough understanding of customer-centric approaches and relationship marketing in business. It will prepare the students to effectively use tools and techniques to analyze the marketing environment of a business and keep track of the latest trends and practices in selling and marketing. This program is intended for students who desire to target jobs in the fields of Sales/Marketing, Business Development, Sales Account Management, Media planning, Event management, Product / Brand Management, Public Relations, Sales promotion management in public or private organizations.

In addition to general and core courses the students will study the following compulsory and elective courses in Bachelor Degree of Business Administration -Marketing program:

Consumer Behavior
E-Marketing
Advertising and Promotion
Marketing of Services
SalesForce Management
Internship

Human Resource Management: Human Resources are critical to the success of any organization. This concentration will develop the students’ skills and competencies operationally as well as strategically in the areas of management of human capital focusing on general administration, HR policies, recruitment and selection planning, payroll management, training and development, labor relations, and labor laws.

The Human Resource Management Concentration is designed to enable students to qualify for managerial level positions equipped with a strong background in the contemporary areas of Human Resource Management as per the business environment of the UAE. It will prepare the students to apply the core concepts and industry insights to optimally utilize and manage Human Capital to achieve organizational goals. This program is intended for students who desire to target jobs in the fields of Employee Relations, Compensation or Benefit Analysis, HR Information Systems, Training, and Development in government or private sector organizations.

The Concentration is aligned with the financial sector and Business environment of the GCC. Some of the jobs targeted through this degree are in the areas of bank management, commercial lending, financial analysis, portfolio management, security analysis and such. It will allow the graduates to work in the finance sector since banks are more and more looking to grow their sales teams. As a result, business graduates with skills in finance will be in high demand.

In addition to general and core courses the students will study the following compulsory and elective courses in Bachelor of Business Administration (Finance) program:

Compulsory courses
Financial Market and InstitutionsInvestment and Portfolio managementInternational FinanceIslamic FinanceInsurance and Risk ManagementInternship
Concentration electives (any 2)
Computer Applications of FinanceFinancial Statement AnalysisBank ManagementFinancial DerivativesAdvanced Corporate Finance

Bachelor of Business Administration/Accounting concentration will equip the students’ with skills and competencies in the areas of accountancy. It prepares graduates to take up professional responsibilities in the fields of financial accountancy, financial analyst, auditing, credit and risk analysis and also as consultant in financial matters.

The Accounting Concentration is designed to enable students to qualify for managerial level positions having competency to prepare and analyse company’s financial statements. It will prepare the students to apply the core concepts to assess financial health of a company, assess risks and audit the cash flows . This program is intended for students who desire to target jobs in the fields of Accounting, Auditing, Bookkeeping, Payrolls in government or private sector organizations.

In additional to general and core courses the students will study the following compulsory and elective courses in Bachelor Degree of Business Administration (Accounting) program:

Intermediate Accounting I
Intermediate Accounting II
Auditing I
Auditing II
Accounting Information Systems
Internship