This course introduces the students to Integrated Marketing Communication (IMC), to familiarize them with its meaning and importance, its evolution, the economic and regulatory aspects, and its scope from local to global. Furthermore, the course will highlight the foundations of advertising as a marketing tool and its real economic, social, and cultural role.
- Accredited : YES
- Scholarship : NO
- Location : Dubai
- Phone Number : 97142830030Show Phone Number
- General Email : info@acd.aeShow Email Address