New Media is the new practice of mass media investigation and reporting of events, issues, and trends to a broad audience in a timely fashion. Though there are many variations of New Media, the ideal is to inform the intended audience. Along with covering organizations and institutions such as government and business, New Media also covers cultural aspects of society such as arts and entertainment. The field includes editing, digital photography, and documentary. In modern society, especially in UAE, new media have become the chief purveyor of information and opinion about public affairs. The AFU offers Bachelor of New Media to provide the Country with well-educated and skilled graduate that is capable of holding this responsibility in UAE.